About Me

I listen, challenge, work collaboratively, and make things happen - faster than you’d believe.

"Your success is driven by developing a clear strategy and activate and manage using a robust process. A dynamic, all-encompassing approach to your business is brought."

I am an experienced and passionate marketing professional, with over 10 years of experience in strategic customer attraction, engagement and retention. My professional experience covers several sectors, which include retail (Azadea Group), start-ups and music entertainment (Anghami) and real estate and community building (Beirut Digital District). My core skills include Marketing Strategy, Branding, Content Planning, Social Media, Paid Advertising, SEO, Analytics, Reporting, Growth Marketing and Loyalty Programs.
I hold a Bachelor Degree in Finance from the American University of Beirut, a Master in Marketing & Communication from Ecole Supérieure des Affaires (ESA) along with numerous certifications, of which, in Digital Marketing.

A new kind of marketing consultancy.

My passion is to help clients solve business problems by fusing creativity, innovation, strategy, and craft.